Three pieces of Nashville hot fried chicken with a deep red-orange chilli crust resting on a wire cooling rack, surrounded by red chillies, a bowl of paprika and dipping sauces on a dark slate surface

Your air fryer has been lying to you

It makes dry chicken because dry, moving air is what it does. Brine first and it stops. Nine flavours, three cook styles, one non-negotiable step.

 Fix my chicken

Brine first. Always.

3 cook styles

9 flavours

Dry chicken is a choice

Recipe card in every box

Pick your cook

Crispy, grilled, or wings. Then pick a flavour. Every pack brines first, because that is the whole point.
Stack of pale-gold broasted fried chicken strips with a thick craggy crust, piled on a matte black plate against a clean light grey background
Charred red tandoori chicken pieces on a black cast-iron sizzler plate with shredded cabbage, pickled onion and a lemon wedge
Bright orange buffalo-sauced chicken wings arranged on a dark speckled ceramic plate with a small white bowl of creamy dip and fine strips of spring onion and chilli
Vibrant green mint and coriander chutney with visible chilli flecks in a small white bowl on a red woven cloth

Not sure? Start with a kit

Overhead view of a compartmented metal spice box holding sixteen different spices — paprika, turmeric, chilli, cumin seeds, salt and cashews — with a small spoon resting in one compartment, on a dark wooden surface

The Whole Coop 12-Pack Sampler

The Whole Coop 12-Pack Sampler
Rs. 2,989.00
Three round metal bowls of spice rub powders — ground brown seasoning, orange paprika and deep red paprika — lined up vertically on a matte black surface

The Great American Fry-Off Kit

The Great American Fry-Off Kit
Rs. 1,069.00
A rustic wooden bowl filled with coarse red sumac-style spice blend, resting on a vibrant patterned woven cloth beside an ornate embossed silver lidded vessel

The Arabian Night Shift Kit

The Arabian Night Shift Kit
Rs. 1,059.00
Seven metal bowls of colourful Indian spice powders — turmeric, chilli, paprika and ground masalas — arranged in a flower pattern on a dark textured surface with powder scattered around them

The Indian Takeover Kit

The Indian Takeover Kit
Rs. 1,079.00

The whole secret

Salt water. Thirty minutes. That is it.

An air fryer is a small fan oven running hot and fast, and that moving air pulls moisture straight out of the meat. A brine gets ahead of it: salt in solution seasons the chicken all the way through and helps it hold on to its own water while it cooks. Thirty minutes is the floor. Four hours is better. Then pat it bone dry, because wet skin steams and dry skin crisps.
Read the whole thing

Wings, three ways

Bright orange buffalo-sauced chicken wings arranged on a dark speckled ceramic plate with a small white bowl of creamy dip and fine strips of spring onion and chilli

Buffalo Cayenne Wings Kit

Buffalo Cayenne Wings Kit
Rs. 299.00
Craggy golden-crusted fried chicken pieces in a matte black bowl with a lemon wedge and a sprig of fresh green herbs, on dark wood

Za'atar Sumac Wings Kit

Za'atar Sumac Wings Kit
Rs. 319.00
Glossy chilli-glazed chicken wings on a charred wooden board, scattered with crushed red chilli flakes and whole red chillies, with bowls of chilli flakes and dark sauce on a slate surface

Chettinad Chilli-Garlic Wings Kit

Chettinad Chilli-Garlic Wings Kit
Rs. 339.00

The Brine Line

Nine Ways To Season Air-Fried Chicken

|Fried AF
A tour of all nine Fried AF packs across three lines and three regions, and what each flavour profile actually tastes like. Indian, Arabian and American, from Amritsari ajwain to...

Brine Times For Every Cut Of Chicken

|Fried AF
A working reference for how long to brine wings, drumsticks, thighs, breast and a whole spatchcocked bird, with air-fryer temperatures and cook times for each. Includes what over-brining does to...

Why Your Air Fryer Makes Dry Chicken (And How To Stop It)

|Fried AF
An air fryer is a small convection oven with an aggressive fan, and moving hot air pulls water straight out of your chicken. Here is the physics in plain language,...